Create Music Group has appointed award-winning executive Mitchell Shymansky as its new chief data and technology officer, marking a major investment in the company’s technology and analytics infrastructure. In the role, Shymansky will lead CMG’s data, analytics and tech strategy, with a focus on developing scalable systems that improve artist performance and boost operational efficiency.

Shymansky joins CMG after nearly 20 years at Universal Music Group, where he most recently led the global data and analytics organization and reported to the COO. At UMG, he oversaw the company’s transition from legacy, physical‑era data systems to a cloud‑based architecture capable of processing massive datasets and supporting beyond-smart analytics. He also spearheaded the development of Universal Music Artists, the first major‑label analytics app for artists, and eventually managed UMG’s entire suite of global data products. 

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Shymansky also played a key role in applying AI and automation to UMG’s workflows and leading a strategic analytics team that shaped DSP negotiations and global licensing strategy. His work was credited with accelerating data‑driven decision‑making across marketing and artist‑facing teams, earning him Billboard‘s Jay Frank Award in 2020.

“I was fortunate to work at Universal Music Group during the industry’s transition from a transactional model to streaming, and to help the world’s largest music company successfully adapt and thrive in that shift,” said Shymansky. “The industry is now entering another fundamental transition as AI reshapes how modern record labels operate.”

“We’ve always believed the music companies of the future would be built on technology,” said Jonathan Strauss, co-founder and CEO of CMG. “Mitch has helped define what modern, data-driven music companies look like at the highest level. His arrival marks a major step forward in how we scale, innovate, and empower artists and labels globally.”

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