For most elite athletes, retirement marks the end of one chapter. For Peter O’Mahony, it’s been the beginning of several.
After calling time on an outstanding rugby career in 2025, the former Munster captain and Ireland international has wasted little time building a portfolio that stretches far beyond the game. From launching businesses to stepping into television, O’Mahony’s post-rugby career highlights a mindset that’s just as disciplined away from the pitch.
Alongside his wife Jessica, O’Mahony recently launched søw-sé, a home and garden brand that has reportedly been five years in development. He’s also co-founded Active Brewing Company, a non-alcoholic beer brand, while making his television debut this year as a rugby pundit for Virgin Media Ireland.
It’s a varied schedule that requires organisation, planning and attention to detail. Traits that helped define his rugby career continue to shape his life after sport.
That same philosophy is reflected in his partnership with Irish storage specialist RackZone.
Based in Ballinasloe, County Galway, RackZone has become one of Ireland’s leading suppliers of garage storage, shelving, workbenches and workspace solutions. O’Mahony has spoken about the importance of keeping everything in its place, with his own garage featuring heavy-duty shelving, organised storage and a dedicated workstation that mirrors the disciplined approach he became known for throughout his playing career.
While many people associate storage solutions with warehouses or commercial premises, they’re increasingly becoming an essential part of home businesses, workshops, garages and home gyms. RackZone’s range includes garage shelving, workbenches, storage boxes, plastic lockers, steel lockers and adjustable standing desks, helping homeowners and professionals create organised workspaces that improve productivity.
O’Mahony isn’t the only elite Irish sportsman relying on organisation behind the scenes.
RackZone’s other sporting ambassador, James Deane, has enjoyed one of the biggest months of his remarkable motorsport career.
The Cork driver, already a five-time Formula Drift champion and seven-time European Drift champion, recently made his FIA European Rallycross Championship debut at Mondello Park. Competing against vastly more experienced rallycross drivers with just four practice laps under his belt, Deane secured an impressive second-place finish in his class.
Speaking after the event, he admitted the podium exceeded expectations.
“To be on the podium is better than I could have hoped.”
The achievement came shortly after another landmark moment.
Earlier this summer, Deane won Round 4 of the Formula Drift PRO Championship at Stafford Motor Speedway in Connecticut, leading an historic all-Irish podium alongside Jack Shanahan and Conor Shanahan. The victory moved him to the top of the championship standings as he continues his pursuit of a sixth Formula Drift title.
Like O’Mahony, preparation happens long before the spotlight arrives.
Behind the scenes, Deane’s workshop is built around organisation, with RackZone shelving and workstation systems helping keep tools, components and equipment exactly where they’re needed.
Whether it’s preparing a Formula Drift car or building a successful business after professional sport, the same principle applies.
Everything has its place.
As more Irish homeowners, businesses and workshop owners look to maximise their available space, organised storage has become less about tidiness and more about efficiency, productivity and getting the most from every square metre.
RackZone delivers across the Republic of Ireland and Northern Ireland with next working day delivery available on eligible orders placed before 3pm, Monday to Thursday. The company is also rated Excellent on Trustpilot, serving thousands of customers looking to create more organised homes, workshops and workplaces.
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