Incoming SiriusXM CEO Anjali Sud. Photo Credit: Tubi
SiriusXM CEO Jennifer Witz is stepping down after nearly 25 years with the company, and Tubi head Anjali Sud is officially set to take the reins in 2027.
The Pandora parent reached out with word of the C-suite shift today, on the heels of a seemingly solid Q3 2026 earnings report. Per the satellite radio giant, Witz will remain aboard in an advisory capacity through 2027’s conclusion.
“Leading SiriusXM has been the most meaningful experience of my career,” said Witz, who spent about six years as CEO. “I am particularly proud of what our team has accomplished in strengthening the subscriber experience, expanding our advertising business, and unlocking greater value across our broader portfolio.
“I firmly believe that SiriusXM is on a strong path and that now is the time for a transition. Anjali brings the perspective, leadership, and understanding of the business needed to guide the Company forward. While I will be leaving my role as CEO, I’ll remain a lifelong subscriber and supporter of SiriusXM,” she concluded.
On the opposite side of today’s announcement, Anjali Sud is signing on with SiriusXM from Tubi and previously spent over six years at the helm of Vimeo. The Dolby board member joined SiriusXM’s own board in early 2025 and is expected to remain in place while serving as CEO.
That the exec has ample experience in driving video and especially ad-supported monetization results certainly stands out here.
Amid well-documented growth (and considerable competition) in the video-podcasting arena, Howard Stern’s long-running show is now streaming on HBO Max, and it was only in June 2026 that SiriusXM brought a number of its podcasts to Tubi under a distribution deal.
Meanwhile, positive overall Q3 2026 results aside, the AdsWizz parent SiriusXM did acknowledge an advertising revenue slide (to $37 million, down 5%) on the satellite radio side and a modest adverts improvement (to $419 million, up 1%) in Pandora and off-platform.
Time will, of course, reveal how the company’s video and ads strategy evolves under Sud, who, upon announcing her Tubi departure late last week, recapped the business’s achievements during the past three years and change.
“We accomplished more than I could have imagined: 110 million active users watching over 1 billion hours a month. 2x’ing revenue to over $1 billion a year. PROFITABLE when many thought a free ad-supported model couldn’t get there. And on track to be one of the most watched streamers in America,” Sud wrote.
But for now, the Change.org chairwoman highlighted SiriusXM’s perceived “potential” and ability to “evolve” en route to unlocking additional value for subscribers, investors, advertisers, and others.
“I am honored to lead SiriusXM in its next chapter,” said Sud. “Premium audio experiences will be more important than ever to the future of entertainment, and I believe SiriusXM can evolve to lead that future.
“Since joining the Board, I have gained a deeper appreciation for the Company’s strengths and potential. I look forward to working with the team to execute with ambition and expand value for our subscribers, advertisers, artists, creators, talent, partners, and shareholders,” she concluded.