Photo Credit: AEG Presents x Auguri Productions
AEG Presents expands in the French market with the acquisition of Auguri Productions, a leading company in artist production and development in France.
AEG Presents has announced the acquisition of Auguri Productions, a leading company in artist production and development in France. The acquisition marks the next step in AEG Presents’ growth strategy within the French market, further strengthening its expertise in identifying, developing, and supporting local talent.
Founded in 1997 by its president, Charles Bensmaine, Auguri has established itself over the years as one of France’s leading companies in artist development. Passionate about nurturing talent and bringing nearly three decades of experience to the industry, Bensmaine and his team have played a key role in launching and developing the careers of numerous major artists from the French and French-speaking music scene. These include Stromae, Angèle, Louane, Julien Doré, David Guetta, Dominique A, Philippe Katerine, -M-, Gazo, Sofiane Pamart, Tiakola, Gaël Faye, Vanessa Paradis, Thomas Dutronc, Yodelice, and Jain.
Following the acquisition, Auguri Productions will leverage the scale, expertise, and international network of AEG Presents, unlocking new development opportunities for its artists and helping connect local talent with global audiences.
“France has an extraordinary depth of artistry, a vibrant live music culture, and a generation of artists with real international potential. Charles and the Auguri team have earned their reputation by recognizing those artists early on and helping them build careers with lasting relevance. Bringing Auguri into AEG Presents deepens our roots in France and creates a meaningful bridge between that local expertise and our global platform. I’m thrilled to welcome Charles and the team as we build this next chapter together,” said Adam Wilkes, President and CEO of AEG Presents Europe.
“I am very pleased to be joining AEG Presents with my team and to open this new chapter in Auguri’s history,” added Charles Bensmaine, President and Founder of Auguri Productions. “This partnership represents a tremendous opportunity to accelerate our development in the French market while giving the artists we work with even greater access to AEG Presents’ international network and opportunities. We share the same ambition: to identify, develop, and support artists over the long term.”
“The addition of Auguri Productions to AEG Presents represents a major opportunity to strengthen our growth in the French market. Charles Bensmaine and his team bring unique expertise in artist development and career building. Their know-how is a perfect complement to our existing activities and will enable us to further strengthen our ability to identify and develop local talent, while offering artists new opportunities in France and internationally,” concluded Arnaud Meersseman, President of AEG Presents France.
AEG Presents continues to expand its European footprint across the UK, Norway, France, Germany, and Benelux, further strengthening its position as one of the region’s leading live entertainment companies. Through its network of strategic partnerships, AEG Presents leverages local expertise, industry relationships, and global reach to deliver greater opportunities for artists and audiences.
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