Photo Credit: iHeartRadio x TikTok Live
Radio conglom iHeartRadio has just announced an exclusive TikTok Live premiere with U2, previewing new music from the band’s upcoming 16th album, releasing on November 13th. The exclusive, tipped to DMN this morning, represents another big miss for mega-DSPs like Apple Music, Spotify, and Amazon Music, a group struggling to retain a central role in music tastemaking.
Today, iHeartRadio announced an exclusive premiere with U2 on TikTok Live, previewing new music from the band’s upcoming 16th album, releasing on November 13. Streaming live on TikTok on November 11, the exclusive preview of the band’s forthcoming Carnaval De Luz will also be broadcast on iHeartRadio Classic Rock stations. The broadcast and livestream, hosted by Stryker, will take place at the LA Theater on Wednesday, November 11, at 6 PM PT.
During the hour-long event, U2 will give an exclusive first listen of songs from the new album and share the stories and creative process behind the music. Fans can engage in real-time using TikTok features, including polls, custom-designed “like” icons, and more that will be integrated throughout the session. Additionally, fans can visit iHeartRadio’s Classic Rock station online or on the iHeartRadio app and use the talkback feature to share their questions with U2 ahead of the show on November 11.
Fans can tune in live via the @TikTok, @iHeartRadio, and @U2 accounts and can follow along using the #iHeartU2 and #TikTokLivePremiere hashtags.
In other iHeart and TikTok news, Puerto Rican star Anuel AA joined iHeartRadio and TikTok Live for a chat with iHeartLatino President Enrique Santos, which accumulated over 2.3 million unique views—making it the most-watched iHeart-TikTok tie-up yet.
The rapper’s upcoming Real Hasta La Muerte 2, his first full-length release since 2022 and the sequel to his 2018 debut, is due for release on November 19. Anuel headlined the iHeartRadio Fiesta Latina a few weeks ago at Miami’s Kaseya Center, with a lineup that included Myke Towers, Farruko, and Eladio Carrión. He also sold out a show that week in New York at UBS Arena. He surprised fans last month with the release of his latest track, “Vuelve,” which is currently the top track in Argentina.
Other artists who had major success with their iHeartRadio and TikTok Live premieres this year include Madonna and Alex Warren. Karol G similarly debuted new music in a massively successful hour-long TikTok Live set, setting a viewership record of nearly 5 million live room entries and 87 million impressions worldwide.
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