Photo Credit: CreatiVets
Nonprofit CreatiVets helps launch CreatiVets Production Music, a new label bringing military veterans’ original songs to global audiences.
Extreme Music and APM Music have announced the launch of CreatiVets Production Music, a new label created in partnership with the nonprofit CreatiVets. CreatiVets Production Music debuts with EPs from veteran artists Rook Takes Queen (U.S. Navy veteran Brooks Herring), Saint Stephen (Purple Heart recipient Stephen Lunt), and Purple Heart recipient Scotty Hasting, the first in an ongoing slate of releases supporting CreatiVets‘ music and songwriting programs.
The label places music born from military service in front of the editors, music supervisors, and producers who regularly license from both Extreme and APM, giving veteran songwriters a new path to pursue music placements in film, television, advertising, and digital media. In turn, these songwriters gain a platform to share their work while directly funding the very program that helped bring their music to life and will continue to do so for future generations of veterans.
Founded by Marine Corps veteran and Purple Heart recipient Richard Casper, CreatiVets harnesses the power of storytelling through art and music to help veterans living with post-traumatic stress and traumatic brain injury heal through creative expression. Casper co-founded the organization after discovering firsthand the profound impact of songwriting as an outlet for processing his combat experiences and navigating the challenges of recovery—finding a way forward where other approaches had fallen short.
“Discovering concept-based art and the power of songwriting saved my life,” said Casper. “Many veterans carry wounds that aren’t visible to the outside world, and finding a way to express those experiences can be an important part of learning to live with them. At CreatiVets, we give veterans tools they can continue to use long into their creative projects and careers. This partnership helps us bring that same opportunity to more veterans while allowing their songs to reach people all over the world.”
“Musical talent can emerge in the most unexpected places, and the work of Brooks, Scotty, and Stephen is a powerful testament to the profound role songwriting can play in healing the unseen wounds of war,” said Russell Emanuel, Founder & CEO of Extreme Music. “Every one of these songs carries a story most of us will never have to live. Bringing their voices into the Extreme Music catalog means each story can travel further, and that every placement helps another veteran find their own voice.”
“These songs bring something deeply personal to our catalog and to our clients, with stories and experiences that can connect with audiences in unexpected ways,” said Adam Taylor, President & CEO of APM Music. “We’re pleased to make Brooks, Scotty, and Stephen’s work available to the producers and music supervisors who licensed from APM, knowing that each placement can also help CreatiVets bring more veterans into its programs.”
The EPs are available now for licensing through APM Music in the United States and Canada through Extreme Music internationally. They will also be available on major streaming platforms. 100% of the net proceeds raised from licensing these tracks will be donated to CreatiVets.
Leave a Reply