Photo Credit: Amma, Raye, Absolutely / Polydor Records
Raye and her sisters Amma and Absolutely hit the streets of London, handing out sunflowers and spreading joy in the artist’s new music video.
Today, English superstar Raye has released the official music video for “Joy.” The euphoric single features her sisters and fellow musicians Amma and Absolutely, while the video sees the three sisters take to the streets of London to spread joy in a van they named the Joymobile.
The trio surprised passersby by giving them sunflowers and captured their reactions as they brought a little unexpected happiness to the city. Clips from the shoot went viral on social media last month, building anticipation for the full video.
To celebrate the launch, Lime bikes in London will be playing a clip of the new single when a rider unlocks them for use. The music video also features the rentable bikes, creating an ideal tie-in for the artist.
“This is the first time an artist has taken over the iconic Lime unlock song to release new music,” said Lime’s Ellie Bird.
The gospel-infused, disco-tinged track has become one of the defining moments of Raye’s live show, with her sisters each taking their own verse. “Joy.” is a celebration of finding light after darkness, a life-affirming reminder that brighter days can come. Blending pop, R&B, gospel, and a disco groove, the song captures the spirit of Raye’s THIS MUSIC MAY CONTAIN HOPE album and era.
At the end of August, Raye brought her sisters on stage to perform “Joy.” during her headline performance at Reading Festival. The trio also performed the song together throughout Raye’s sold-out THIS TOUR MAY CONTAIN NEW MUSIC and on one of the final episodes of The Late Show with Stephen Colbert.
Raye’s global hit “WHERE IS MY HUSBAND!” just surpassed a billion streams on Spotify, marking another major milestone for the single—and the singer. Still charting around the world close to a year after release, the track reached #1 in the UK and has spent 30 weeks on the US Billboard Hot 100. The track also marks Raye’s second Top 10 on Billboard’s Pop Airplay chart.
This year, Raye was honored by the Recording Academy with the Harry Belafonte Best Song for Social Change CEO Merit Award for “Ice Cream Man,” her song amplifying the voices of sexual assault survivors.
Throughout the fall, Raye is touring North America with stops in Indianapolis, Tampa, New Orleans, Miami, San Antonio, Inglewood, Santa Clara, and Vancouver through October 17.
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