Photo Credit: Courtesy of Foresight Group
Round Group secures a $5.3 million investment from Foresight Group to further its marketing expansion across short-form user-generated content.
Leading regional private equity and asset investment manager Foresight Group has announced a £4 million ($5.3 million) investment into Round Group, a leading tech-enabled digital agency for the global music, entertainment, and consumer brands sector.
Formed in London in 2019, Round specializes in delivering campaigns through short-form social media content. The company service is underpinned by a proprietary technology platform, supporting campaign design and activation, payment processing, and detailed performance analytics, as well as access to a global database of over 100,000 content creators.
The investment will support a domestic growth plan and international expansion into the U.S. and APAC markets, along with continued development of Round’s technology platforms and key future hires. To support the company’s growth, Liz Sands will join the team as Non-Executive Chair, bringing a wealth of experience from the media sector with previous roles including the CEO of international talent and luxury brand agency, Great Bowery.
“We are delighted to have secured the investment from Foresight, which marks a significant milestone in Round’s journey,” said Aaron Sayer, Founder and CEO of Round. “Their support will enable us to accelerate our growth strategy, broaden our technology, and unlock new opportunities.”
“Since inception in 2019, Round has become a leading specialist agency in high-growth end markets, led by Aaron and his talented and highly ambitious management team. We are delighted to have completed our investment and look forward to supporting the team on the next phase of growth,” shared Dave Guy, Senior Investment Manager at Foresight Group.
“It’s rare to find a business that combines such a strong growth outlook with technology that is shaping a new market,” concluded Liz Sands, Non-Executive Chair at Round Group. “Round sits at the forefront of an emerging wave of opportunity in the creator economy, and I look forward to working with Aaron, the team at Round, and Foresight to turn that potential into lasting international success.”
Round supports customers across music, entertainment, and consumer brands to deliver campaigns through short-form social media content, using a proprietary technology platform that Foresight’s growth investment will help further develop. The investment will also enable the company to scale operations to accommodate its growth.
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