Photo Credit: Alex Bracken
Events-focused fan-intelligence startup Toutix has scored $3 million in seed funding from DICE investor Evolution Equity Partners.
New York City-headquartered Toutix disclosed the multimillion-dollar round in a formal release that was emailed to DMN. Founded in 2024 by Daniel Zhang and Dillane Wehbe (who doubles as CEO), the business bills itself as “the fan intelligence platform for sports teams, leagues, and live event organizers.”
Behind that top-level description, Toutix offers three distinct products at present, the first being a loyalty program, Fan Passport, that operates “inside the ticketing fans already use.”
Without digging too far into Passport here, clients unlock detailed customer profiles, covering each enrolled guest’s precise spending (from tickets to concessions and much in between) and likelihood of attending future events, according to the appropriate website.
(Regarding the incentive for these customers to participate, customizable “
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